Process is king, but hospitality makes it sing.

Who we are

Hospitality & investment groups to independent restaurants. Newcomers trying to stand out in the industry and seasoned pros looking to freshen up their brand, or secure their next venture.

What we do

We're all about teaming up—mixing and matching our unique strengths to uncover that just-right combination of creativity and experience. By joining forces, we'll spark some inspiration, and zero in on the goals that really count. Whether it’s crafting standout brands, or securing the right restaurant partner for your upcoming project, we’re here to turn blueprints into breakthroughs.

Concept & Brand

Brand building takes time, and each service we provide adds to the overall picture. Our integrated approach—merging market positioning, business planning, and impactful storytelling—ensures your brand's message is heard loud and clear and in a prime position for a compelling and successful launch.

Related Services:

Concept Innovation
Creative Brand Storytelling
Market Positioning
Design and Aesthetic Strategy
Business Plan Development
Concept Book Design
Brand Launch Strategy

Marketing & Growth

We don't just analyze markets; we decipher them. We don't just gather data; we transform it from wisdom. Live your brand strategy, where every detail is curated, and every outreach initiative is a community-building endeavor.

Related Services:

Customized Digital Marketing Plans
Marketing Budget Optimization
Social Media Audit & Strategy
Email Marketing
Brand Awareness & Audience Audit
Partnerships & Programming
Photoshoots & Photography Selection

Investors & Developers

Investors, hoteliers and developers sift through prospects, eyeing metrics like financing and compatibility. Without tried experience in the restaurant industry, the due diligence process will have holes. Expert consulting bridges knowledge gaps, meticulously vetting potentials, transforming properties into vibrant destinations.

Related Services:

Tenant Evaluation & Selection
Market Analysis & Concept Fit
Operational & Financial Auditing
Design & Layout Consultation

Operations & Leadership

Operational excellence is not a destination; it's a continuous journey. We are your partners in refining, innovating, and achieving unparalleled efficiency. From the back-of-house to the front lines, every aspect of your operations is a canvas waiting to be optimized.

Hand-in-hand with that excellence is your leadership. A collaboration that is an art and continuous evolution. We understand that the heart of every organization is its people, and we are wired to nurture that heartbeat.

Related Services:

Process Optimization
Menu Development & Costing
Kitchen Layout & Design
Revenue Growth Strategy
Senior Management Mentoring
Team Retention Plans
Organizational Development

Custom Engagements

A bespoke service only for you.

Our custom hospitality consulting service is indispensable for any business aspiring to not only meet but exceed the expectations of a discerning clientele. It's a strategic investment in uniqueness, efficiency, and long-term success in an industry where differentiation and guest satisfaction are paramount.

Jen is a true strategic partner. She brings high level strategy and entrepreneurial hustle. She treats your business like her own and her focus on execution sets her apart from the rest.

Katie Burnett

Vice President of Product & Marketing, Smith Teamaker Tea