At Wishwell, we help owners, operators, and developers build community-loved F&B businesses that are rooted in purpose and built for long-term success. Whether you're launching a hotel F&B program or refreshing an existing venue, our work brings clarity, structure, and momentum — without the need for a full in-house team.

Our approach is collaborative, strategic, and grounded in real-world operations. Through smart development, brand alignment, and market-informed decision-making, we get you to profitability 2x faster than industry average — and create businesses that guests return to again and again.

Every engagement follows a flexible 6-step framework. Whether we’re leading concept development, stepping in midstream, or helping you recalibrate for growth, our model keeps the work focused, actionable, and aligned with your goals.

You’ll have weekly strategy calls, shared planning tools, and access to our network of trusted partners in culinary, beverage, design, and branding. Some phases we lead. Others we support. But always — we’re your F&B partner.

Concept & Guest Experience Strategy

Our most requested entry point — ideal for early-stage projects or brand refreshes.

This is where we define the identity, narrative, and guest & community promise of your concept — and ensure it’s not just inspiring, but executable. Every element is grounded in market opportunity and operational reality, so you’re set up for long-term success, not just a strong launch.

We start with guest insight and community relevance, then build a concept that your team can actually deliver — one that’s financially sound, scalable, and built to resonate.

Here’s how we approach it:

1. Market & Guest Discovery — Real-world data and local relevance to inform your positioning

2. Outlet Strategy & Positioning — Defining how each space functions, flows, and connects to the bigger picture

3. Narrative & Concept Development — From naming and story to the emotional throughline of the brand

4. Menu Vision & Experience Anchors — Directional menu strategy, service style, and signature guest touchpoints

5. Operational Readiness — Early feedback on kitchen layout, team structure, and service delivery model

6. Briefing for What’s Next — A clear path into branding, design, and execution with tools ready to share

More Ways to Work Together

These offerings can be added to a full engagement or scoped independently when the timing’s right. Whether you’re seeking leadership support, sharpening your guest-facing experience, or creating new revenue streams through events and partnerships — we offer support that’s strategic, actionable, and aligned with your brand.

Leadership & Owner Coaching

Strategic support for owners, GMs, and emerging leaders. From decision-making to team culture to navigating new growth, coaching sessions are grounded in operational reality — not theory.

Ideal for emerging operators, first-time restaurateurs, or experienced owners navigating growth.

Brand, Menu & Concept Refresh

A focused tune-up for concepts that need new momentum. We assess guest experience, brand story, and menu performance, then recommend key shifts to bring everything back into alignment — from voice to operations.

Best for venues in need of a reset, a relaunch, or a second wind.

Marketing, Programming & Events Strategy

We help you create meaningful guest engagement — both online and on-site. This includes marketing planning, activation calendars, partnerships, and private event programming designed to generate revenue and build community.

Especially impactful for hotels and restaurants with underutilized event potential.

Digital Presence & Conversion Audit

From your website and booking flow to your social presence and third-party listings, we review your digital touchpoints to ensure they reflect your brand and drive results. We offer quick wins and longer-term strategy support.

Perfect before launch or post-opening to ensure consistency and conversion.

Menu Optimization Intensive

A sharp, efficient review of your menu — looking at pricing, item mix, prep flow, and guest appeal. You’ll get recommendations that increase check average, streamline execution, and create a stronger guest experience.

A high-impact way to increase revenue and guest satisfaction.

Schedule a free consult & let’s talk