Building lasting value.

Meet your strategist

With nearly two decades of transforming hospitality concepts into profitable destinations, Jen Quist brings a rare combination of entrepreneurial vision and hands-on operational expertise to every project. Her journey from San Francisco real estate to the French Culinary Institute to award-winning restaurateur and strategic consultant exemplifies the comprehensive understanding that drives Wishwell's success.

Her entrepreneurial path began with Riffle NW, a critically acclaimed sustainable seafood restaurant in Portland, followed by directing operations at Davis Hospitality Group, where she launched the renowned Multnomah Whiskey Library—earning three-time Tales of the Cocktail semi-finalist status and features in The New York Times and Food & Wine Magazine.

Jen's portfolio expanded to include owning and launching nationally recognized venues like Bullard (Esquire's "50 Best Restaurants") and Abigail Hall (Time Magazine's "100 Places to Visit in the World"). As Head of Restaurant & Bar Development for Provenance Hotels and founder of Holler Hospitality, she demonstrated her ability to create profitable concepts within complex hotel environments, including the acclaimed Woodlark Hotel projects. Her role with Holler Hospitality—the hospitality arm of a real estate investment platform with a portfolio market value exceeding $1 billion—further strengthened her expertise in large-scale development.

Through Wishwell, Jen continues to shape the hospitality landscape. Recent successes include launching Bend's Hawkeye & Huckleberry Lounge with celebrity chef Brian Malarkey, developing F&B programs for boutique hotels across Oregon, and driving growth for spirits companies like Cascade Spirits. Her comprehensive approach spans concept development, operational excellence, and strategic growth—proving that innovative hospitality concepts can thrive in any market.

Based in Bend, Oregon with her chef husband, daughter, and two pups, Jen brings both professional excellence and personal passion to her work. Her additional certification as an Integrated Nutrition and Fertility Coach reflects her holistic understanding of wellness and hospitality.

The Wishwell approach

Success in hospitality means mastering two things: what happens inside your four walls — and how your business connects beyond them. At Wishwell, we bridge both.

Our work combines concept development, strategic structure, and thoughtful growth to help hospitality businesses become deeply rooted, well-run, and built to last. Because real hospitality doesn’t just serve a community — it becomes essential to it.

Abigail Hall

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Bullard Tavern

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Holler Treats

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Good Coffee at Woodlark

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Multnomah Whiskey Library

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The Green Room

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Riffle NW

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Ava Gene's

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Woodlark Hotel

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Holler

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Los Burros Supremos

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Hotel Theodore

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Hawkeye & Huckleberry Lounge

Abigail Hall 〰️ Bullard Tavern 〰️ Holler Treats 〰️ Good Coffee at Woodlark 〰️ Multnomah Whiskey Library 〰️ The Green Room 〰️ Riffle NW 〰️ Ava Gene's 〰️ Woodlark Hotel 〰️ Holler 〰️ Los Burros Supremos 〰️ Hotel Theodore 〰️ Hawkeye & Huckleberry Lounge

Jen is a wealth of knowledge about every aspect of the F&B industry. Whether it be marketing, menu development or talent acquisition, Jen has your answer. Not only that, but she’s just a joy to be around!

Brookes Decker

Director of Hospitality, Method Co.