Where Clarity Meets Concept.
We help shape guest-first businesses that are clear, connected, and built to grow.
Great ideas are just the beginning. Making them real—and making them last—is where we come in.
Wishwell is a strategy and brand partner for guest-first businesses: restaurants, hotels, wellness concepts, and lifestyle brands. We help shape the core of what you’re building: your concept, your brand, your guest experience, and make sure it’s set up to actually work.
Whether you're starting from scratch or evolving something already in motion, we bring structure, insight, and creative direction across every touchpoint. From early concepting to daily operations and long-term growth, our work keeps things clear, connected, and built around what matters most: the guest, the team, and the business behind it.
We’ve launched brands, stepped into builds midstream, and repositioned businesses ready for a reset. Every project is grounded in strategy, story, and systems that bring it to life.
Welcome to Wishwell. Let’s build something people want to come back to.
Vogue
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Eater Portland
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Time Magazine
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Sunset Magazine
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The New York Times
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Rachel Ray Magazine
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AFAR
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Esquire Magazine
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Eater National
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Vogue 〰️ Eater Portland 〰️ Time Magazine 〰️ Sunset Magazine 〰️ The New York Times 〰️ Rachel Ray Magazine 〰️ AFAR 〰️ Esquire Magazine 〰️ Eater National 〰️
As Seen In
Create the connection.
Every lasting concept starts with a clear story — and becomes essential through meaningful connection. At Wishwell, we build guest experiences that resonate from day one and grow with purpose.
Clarity of Concept
A defined identity, guest promise, and purpose-built strategy
Operational Depth
Structure, systems, and team alignment that support scale and execution
Community Relevance
Programming and partnerships that make you part of the neighborhood
Strategic Evolution
Long-term planning that keeps your concept adaptive, connected, and profitable
Two decades, every seat at the table.
“With two decades in hospitality as a founder, operator and owner, I created Wishwell to change the game in hospitality consulting. It's about using everything I have learned, from failures to successes, as a way to help others make their mark and turn vibrant concepts into community staples.”
— Wishwell Founder, Jen Quist
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With a combination of intuitive development insight, marketing experience, sharp and tested operational processes - Jen has the incredible skill set to journey from start to finish in bringing hospitality experiences to life that will remain special for decades to come.
Sam Purvis
Owner, Good Coffee