Hospitality Consulting & Coaching

We turn visions into victories.

Founded by hospitality people for hospitality people, providing excellence from start to finish.

Independent restaurants, hospitality groups, real estate developers, hoteliers — we’ve worked with them all. And with 20 years in the biz, we’re all about creating spaces that scream “come on in”, making ops run like a dream, and tailoring marketing plans for serious impact.

Welcome to Wishwell. Pull up a seat and let’s get to know each other.

Hello, World!

How it goes

We’ve been around the block a time or two and here’s what we know...

At Wishwell, it's about genuine connections, guiding projects with a blend of personal insight and strategic smarts. And with a network of industry pros—from chefs to designers—we're ready to tackle any challenge, ensuring every project shines. You can count on us to pour our experience and heart into creating spaces that matter, together.

Concept & Brand


Marketing & Growth


Investors & Developers


Operations & Leadership


Who you're working with

That’s a whole lotta experience.

“With just under two decades in hospitality as a founder, operator and owner, I created Wishwell to change the game in hospitality consulting and coaching. It's about using everything I have learned, from failures to successes, as a way to help others make their mark and turn vibrant concepts into community staples.”

Wishwell Founder, Jen Quist

With a combination of intuitive development insight, marketing experience, sharp and tested operational processes - Jen has the incredible skill set to journey from start to finish in bringing hospitality experiences to life that will remain special for decades to come.

Sam Purvis

Owner, Good Coffee